Skip to content
Rafael Patron

01 — Rafael Patron

Chief AI Officer (CAIO)

AI Strategy, Transformation & Governance

Enterprise AI · Generative AI · Agentic AI · AI Governance

02 CAIO · Intarget DMCC Chair, Technical-Scientific Committee · AIPIA ORCID 0009-0007-1257-7105

Rafael Patron, Chief AI Officer (CAIO)

Profile

Chief AI Officer with 20 years of experience across technology, digital transformation and growth, currently responsible for AI strategy and adoption at Intarget DMCC. He chairs the Technical-Scientific Committee of the Italian Association of Artificial Intelligence Professionals, working on professional skills, education, governance and standards for AI. He combines executive work with applied research, DOI-registered publications and teaching.

The full career path

03

Areas of work

The work combines executive responsibility for artificial intelligence with applied research and the definition of professional skills.

  • Enterprise AI strategy

    Priorities, use-case portfolio and AI operating model, from selection to industrialization inside business processes.

  • Generative AI and agentic systems

    LLMs, agents and workflow automation integrated with marketing, CRM, analytics and operations, under explicit quality criteria.

  • AI governance, EU AI Act and AI literacy

    Responsible AI, documentation and evidence, and AI literacy measures linked to Article 4 of the AI Act.

  • Applied research and professional standards

    Terminology, open datasets and professional AI skills connected with UNI 11621-8:2026.

04

DOI-registered research

Four open-access publications from 2026 under a CC BY 4.0 license: an edited volume, a SKOS dataset, a working paper and a research note.

  • Edited volume2026Editor and author of the introduction

    Glossario dell’intelligenza artificiale. Termini, norme, professioni

    A terminology reference for professionals, companies and educators who work with artificial intelligence. It brings together technical terms, regulatory and professional references to reduce ambiguity in operational language.

    Cite Cite this work

    Patron, R. (Ed.). (2026). Glossario dell’intelligenza artificiale. Termini, norme, professioni (AIPIA Studies in Applied AI, 1). AIPIA — Associazione Italiana Professionisti dell’Intelligenza Artificiale. https://doi.org/10.5281/zenodo.22690475

    doi.org/10.5281/zenodo.22690475 · Open the DOI

    APA 7
    Patron, R. (Ed.). (2026). Glossario dell’intelligenza artificiale. Termini, norme, professioni (AIPIA Studies in Applied AI, 1). AIPIA — Associazione Italiana Professionisti dell’Intelligenza Artificiale. https://doi.org/10.5281/zenodo.22690475
    BibTeX
    @book{patron2026glossario,
      editor = {Patron, Rafael},
      title = {Glossario dell’intelligenza artificiale. Termini, norme, professioni},
      series = {AIPIA Studies in Applied AI},
      number = {1},
      publisher = {AIPIA — Associazione Italiana Professionisti dell’Intelligenza Artificiale},
      address = {Roma},
      year = {2026},
      isbn = {979-12-986684-2-3},
      issn = {3103-8816},
      pagetotal = {332},
      doi = {10.5281/zenodo.22690475},
      url = {https://doi.org/10.5281/zenodo.22690475},
      langid = {italian},
      note = {CC BY 4.0}
    }
    RIS
    TY  - BOOK
    ED  - Patron, Rafael
    TI  - Glossario dell’intelligenza artificiale. Termini, norme, professioni
    T3  - AIPIA Studies in Applied AI
    VL  - 1
    PY  - 2026
    DA  - 2026/09/10
    PB  - AIPIA — Associazione Italiana Professionisti dell’Intelligenza Artificiale
    CY  - Roma
    SN  - 979-12-986684-2-3
    SN  - 979-12-986684-3-0
    SN  - 3103-8816
    DO  - 10.5281/zenodo.22690475
    UR  - https://doi.org/10.5281/zenodo.22690475
    LA  - it
    N1  - CC BY 4.0
    ER  - 
    CSL-JSON
    [
      {
        "id": "patron2026glossario",
        "title": "Glossario dell’intelligenza artificiale. Termini, norme, professioni",
        "issued": {
          "date-parts": [
            [
              2026,
              9,
              10
            ]
          ]
        },
        "DOI": "10.5281/zenodo.22690475",
        "URL": "https://doi.org/10.5281/zenodo.22690475",
        "language": "it",
        "license": "CC BY 4.0",
        "type": "book",
        "editor": [
          {
            "family": "Patron",
            "given": "Rafael"
          }
        ],
        "publisher": "AIPIA — Associazione Italiana Professionisti dell’Intelligenza Artificiale",
        "publisher-place": "Roma",
        "ISBN": "979-12-986684-2-3, 979-12-986684-3-0",
        "ISSN": "3103-8816",
        "collection-title": "AIPIA Studies in Applied AI",
        "collection-number": 1,
        "number-of-pages": 332
      }
    ]

  • Dataset2026Data curator

    Glossario dell’intelligenza artificiale — vocabolario SKOS, versione 1.0.0

    A structured dataset linked to the Glossary, published as a SKOS vocabulary for terminological and semantic reuse, with public source code.

    Cite Cite this work

    Patron, R. (2026). Glossario dell’intelligenza artificiale — vocabolario SKOS, versione 1.0.0 (Version 1.0.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.22708771

    doi.org/10.5281/zenodo.22708771 · Open the DOI

    APA 7
    Patron, R. (2026). Glossario dell’intelligenza artificiale — vocabolario SKOS, versione 1.0.0 (Version 1.0.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.22708771
    BibTeX
    @dataset{patron2026skos,
      author = {Patron, Rafael},
      title = {Glossario dell’intelligenza artificiale — vocabolario SKOS, versione 1.0.0},
      version = {1.0.0},
      publisher = {Zenodo},
      year = {2026},
      date = {2026-09-11},
      doi = {10.5281/zenodo.22708771},
      url = {https://doi.org/10.5281/zenodo.22708771},
      langid = {italian},
      note = {CC BY 4.0. Codice sorgente: https://github.com/associazioneaipia/glossario-ia-skos}
    }
    RIS
    TY  - DATA
    AU  - Patron, Rafael
    TI  - Glossario dell’intelligenza artificiale — vocabolario SKOS, versione 1.0.0
    PY  - 2026
    DA  - 2026/09/11
    PB  - Zenodo
    ET  - 1.0.0
    DO  - 10.5281/zenodo.22708771
    UR  - https://doi.org/10.5281/zenodo.22708771
    LA  - it
    N1  - CC BY 4.0
    ER  - 
    CSL-JSON
    [
      {
        "id": "patron2026skos",
        "title": "Glossario dell’intelligenza artificiale — vocabolario SKOS, versione 1.0.0",
        "issued": {
          "date-parts": [
            [
              2026,
              9,
              11
            ]
          ]
        },
        "DOI": "10.5281/zenodo.22708771",
        "URL": "https://doi.org/10.5281/zenodo.22708771",
        "language": "it",
        "license": "CC BY 4.0",
        "type": "dataset",
        "author": [
          {
            "family": "Patron",
            "given": "Rafael"
          }
        ],
        "publisher": "Zenodo",
        "version": "1.0.0"
      }
    ]

  • Working paper2026Author

    Evidencing AI Literacy Measures: An Operational Model for Article 4 of the EU AI Act

    A working paper on the operational documentation of AI literacy measures and on building organizational evidence under Article 4 of the EU AI Act.

    Cite Cite this work

    Patron, R. A. (2026). Evidencing AI literacy measures: An operational model for Article 4 of the EU AI Act (Working paper, v1.0). AIPIA. https://doi.org/10.5281/zenodo.22540977

    doi.org/10.5281/zenodo.22540977 · Open the DOI

    APA 7
    Patron, R. A. (2026). Evidencing AI literacy measures: An operational model for Article 4 of the EU AI Act (Working paper, v1.0). AIPIA. https://doi.org/10.5281/zenodo.22540977
    BibTeX
    @techreport{patron2026evidencing,
      author = {Patron, Rafael A.},
      title = {Evidencing AI Literacy Measures: An Operational Model for Article 4 of the EU AI Act},
      type = {Working paper},
      institution = {AIPIA},
      year = {2026},
      date = {2026-09-06},
      version = {1.0},
      doi = {10.5281/zenodo.22540977},
      url = {https://doi.org/10.5281/zenodo.22540977},
      langid = {english},
      note = {CC BY 4.0}
    }
    RIS
    TY  - RPRT
    AU  - Patron, Rafael A.
    TI  - Evidencing AI Literacy Measures: An Operational Model for Article 4 of the EU AI Act
    M3  - Working paper
    PY  - 2026
    DA  - 2026/09/06
    PB  - AIPIA
    ET  - v1.0
    DO  - 10.5281/zenodo.22540977
    UR  - https://doi.org/10.5281/zenodo.22540977
    LA  - en
    N1  - CC BY 4.0
    ER  - 
    CSL-JSON
    [
      {
        "id": "patron2026ailiteracy",
        "title": "Evidencing AI Literacy Measures: An Operational Model for Article 4 of the EU AI Act",
        "issued": {
          "date-parts": [
            [
              2026,
              9,
              6
            ]
          ]
        },
        "DOI": "10.5281/zenodo.22540977",
        "URL": "https://doi.org/10.5281/zenodo.22540977",
        "language": "en",
        "license": "CC BY 4.0",
        "type": "report",
        "genre": "Working paper",
        "author": [
          {
            "family": "Patron",
            "given": "Rafael A."
          }
        ],
        "publisher": "AIPIA",
        "version": "1.0"
      }
    ]

  • Research note2026Author

    When Words Become Obligations: Terminology, Contracts and Compliance in Artificial Intelligence

    A research note on the relationship between terminology, contracts, compliance and accountability in the adoption of artificial intelligence systems.

    Cite Cite this work

    Patron, R. A. (2026). When words become obligations: Terminology, contracts and compliance in artificial intelligence (Research note, v1.0). AIPIA. https://doi.org/10.5281/zenodo.22397169

    doi.org/10.5281/zenodo.22397169 · Open the DOI

    APA 7
    Patron, R. A. (2026). When words become obligations: Terminology, contracts and compliance in artificial intelligence (Research note, v1.0). AIPIA. https://doi.org/10.5281/zenodo.22397169
    BibTeX
    @techreport{patron2026whenwords,
      author = {Patron, Rafael A.},
      title = {When Words Become Obligations: Terminology, Contracts and Compliance in Artificial Intelligence},
      type = {Research note},
      institution = {AIPIA},
      year = {2026},
      date = {2026-09-06},
      version = {1.0},
      doi = {10.5281/zenodo.22397169},
      url = {https://doi.org/10.5281/zenodo.22397169},
      langid = {english},
      note = {CC BY 4.0}
    }
    RIS
    TY  - RPRT
    AU  - Patron, Rafael A.
    TI  - When Words Become Obligations: Terminology, Contracts and Compliance in Artificial Intelligence
    M3  - Research note
    PY  - 2026
    DA  - 2026/09/06
    PB  - AIPIA
    ET  - v1.0
    DO  - 10.5281/zenodo.22397169
    UR  - https://doi.org/10.5281/zenodo.22397169
    LA  - en
    N1  - CC BY 4.0
    ER  - 
    CSL-JSON
    [
      {
        "id": "patron2026wordsobligations",
        "title": "When Words Become Obligations: Terminology, Contracts and Compliance in Artificial Intelligence",
        "issued": {
          "date-parts": [
            [
              2026,
              9,
              6
            ]
          ]
        },
        "DOI": "10.5281/zenodo.22397169",
        "URL": "https://doi.org/10.5281/zenodo.22397169",
        "language": "en",
        "license": "CC BY 4.0",
        "type": "report",
        "genre": "Research note",
        "author": [
          {
            "family": "Patron",
            "given": "Rafael A."
          }
        ],
        "publisher": "AIPIA",
        "version": "1.0"
      }
    ]

All research

05

Books

Four books published in Italian, from the impact of AI on work to visibility in systems built on language models.

2026

Non è mai troppo tardi per l’intelligenza artificiale

A general-audience book that makes artificial intelligence understandable and usable for readers without a technical background.

Full record

2025 · with Filippo Fassone

Fatti trovare da ChatGPT

How people, content and organizations become visible in systems built on large language models.

Full record
Growth Hacking: i segreti di una crescita rapida e sostenibile — Rafael Patron

2024

Growth Hacking: i segreti di una crescita rapida e sostenibile

Processes, experimentation, metrics and growth strategies, told through field experience.

Full record

2023

AIO — Il tuo prossimo collega è un robot

The impact of artificial intelligence on work, organizations and the evolution of professional roles.

Full record

All books

06

Chair, Technical-Scientific Committee · since 2025

AIPIA Technical-Scientific Committee

Since 2025 Rafael Patron has chaired the Technical-Scientific Committee of the Italian Association of Artificial Intelligence Professionals. The Committee works on skills, education, governance and professional standards; Rafael Patron contributes to the AIPIA Studies in Applied AI series and to work connected with UNI 11621-8:2026.

The Committee role

≈ 80 1,080

association members between September 2025 and September 2026 AIPIA figure: the growth belongs to the association as a whole.
07

Teaching and media

  1. 2014–2020 IED MilanoLecturer in Digital Marketing, Growth, SEO/SEM
  2. 2018–2022 Nana Bianca / HubbleLecturer and startup mentor
  3. 2020–2021 TIM — Operazione Risorgimento DigitaleLecturer

Podcast

Spazio Marketing

An Italian-language podcast series on digital marketing, built on the metaphor of space exploration.

Listen on Spotify Media and podcast

Teaching and mentoring

08

Advisory, talks and contact

Advisory, speaking and collaboration requests go through rafaelpatron.it, Rafael Patron’s operational website.

Contact Rafael

Advisory, speaking and contact requests are handled on rafaelpatron.it.